Marketing Science

Exploratory Data Analysis

• Exploratory Data Analysis on Marketing Research Data

• Linear Regression on Market Survey Data 

• Indian Telecom Voice Call User Experience & Rating Between June-2017 to Feb-2018

• How to perform an Exploratory Data Analysis using R?

• An overview of 14 years of buying pattern in Indian automobile industry

Dimension Reduction Techniques

• Brand Rating Analysis using PCA Algorithm

• Factor Analysis a Dimension Reduction Technique using R: on a Marketing Survey Data

• Multi Dimension Scaling a Dimension Reduction Technique for Brand Positioning

Cluster Analysis 

• Segmentation using Cluster Analysis: Hierarchical Clustering

• Customer segmentation using cluster analysis: K-means

• Segmentation using Cluster Analysis: Model-Based Technique

Demand Forecasting 

• Demand Forecasting: Time Series Smoothing and Holt-Winters Technique

• Time Series Analysis using ARIMA Model

Data Wangling/Data Mining/Data Transformation and others

• A Simple Approach for Data Wrangling and Data Exploration of Sales Value

Linear Regression Analysis 

• Marketing Mix Modeling: Sales Driver Analysis, Media Selection Model and Advertisement Elasticity using R

• Marketing Analysis: Overview of Marketing Mix Modeling, Sales Driver Analysis, Marketing ROI and Marketing Optimization

• Introduction to LPP and Sample Problem in R

Logistic Regression Analysis(Classification) 

• Customer Behavior Targeting: A Short Analysis of Ad-Clicks Rate Prediction

Market Basket Analysis/Recommendation System 

• Market Basket Analysis for Product Recommendation Systems, Fast Mover Analysis, Store Layout and Promotional Activities

Churn Analysis (Decision Tree, Random Forest, c5.0 and logistic regression)

•  Churn Analysis using Logistic Regression, Decision Trees, C5.0 Algo, Random Forest and others

Linear Programming, Feasibility Analysis and Optimization 

• Introduction to Linear Programming Problems

Sentiment Analysis(Web Scrapping, Text Mining, Data Visualisation and Sentiment Analysis)  

• Text Analysis: Easy way to Web Scrapping (Part 1)

• Modi's Mann Ki Baat: Text Analytics-Text Mining (Part-2)

• Analysis of Modi’s Speech on 29/10/2017- using Text Analysis(PART-3)

Analysis of Padmavati Movie Review

Agent-Based Modeling

coming soon...

A/B Testing

coming soon...

Conjoint Analysis
 coming soon...

Discrete Choice Modeling
Coming soon...

RFM Analysis

• An Overview of RFM Analysis: Customer Segmentation

Adstock Analysis
coming soon...

Viral Marketing (Watt's Model)
Coming soon...

SCAN*PRO Model
coming soon...

Marketing Mix Modeling 
coming soon...